Brand Guidelines
ٍٍٍ½خرتسئµ. Scholastica’s brand is built to reflect the mission and values of the ٍٍٍ½خرتسئµ. It is a source of a promise to our audiences, building a sense of community, credibility and competitive advantage.
We encourage you to embrace our brand by utilizing the following elements in your everyday work. Through our individual efforts, we can have a collective impact on how our ٍٍٍ½خرتسئµ is viewed by others, and while leaning on the brand we will also help strengthen it.
Consistent use of logos, colors, a distinctive visual style and messaging will help us tell our unique story clearly at every point of our public interaction. Together we can build a brand that:
- Delivers clear consistent messaging
- Confirms our credibility
- Connects with our target prospects emotionally
- Motivates prospects to take action
- Solidifies user loyalty
These branding guidelines are provided by the marketing team, but our overall branding success depends on the consistent use of these elements by the entire college community.
Please follow this guide when working on your projects. If you have any questions, feel free to contact the ٍٍٍ½خرتسئµ’s Marketing Department.
Your Success is Our Purpose
Our positioning statement, Your Success Is Our Purpose, echoes the mission and values of the ٍٍٍ½خرتسئµ. It is a promise to our students demonstrating our collective motivation to serve them well at every step of their college journey.
Gold
C0 M16 Y100 K0
R255 G203 B0
Pantone 116C
Hex #FFCB00
Blue
C100 M57 Y0 K40
R0 G68 B124
Pantone 7693C
Hex #00447c
Logos
One of the most recognizable elements of the St. Scholastica brand is the ٍٍٍ½خرتسئµ’s logo system. Proper use of the ٍٍٍ½خرتسئµ’s logos is key to building a recognizable brand. St. Scholastica has three main categories of logos:
- Standard logos
- Athletics logos
- Presidential crest
Each category has variations with specific uses. For example, in addition to different colors, the ٍٍٍ½خرتسئµ’s standard logo has square and department/program/campus variations. If you have questions or would like to request a new department/program/campus logo, please contact the ٍٍٍ½خرتسئµ’s Creative Director.
Selecting the Correct File Format
The chart below provides a guide to assist you in selecting the most appropriate format for the application requirements.
Format Guide | EPS | JPG |
---|---|---|
Quality | High | Low |
Resolution |
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|
Usage |
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Full Color / Fill (CMYK)
When to use this logo
This logo is to be used for applications such as print ads, direct mail, posters, billboards, websites, etc. when full color is being used.
Download:
|
Black / Fill
When to use this logo
This logo is to be used for black and white applications on a black background where color is not being used.
Download:
|
Full Color / Fill (CMYK)
When to use this logo
This logo is to be used for the same applications as the standard logo but when a square format is required.
Download:
|
Black / Fill
When to use this logo
This logo is to be used for the same applications as the standard black and white logo but when a square format is required.
Download:
|
Full Color / Fill (CMYK)
When to use this logo
This logo is to be used for athletics applications such as print ads, direct mail, posters, billboards, websites, etc. when full color is being used.
Full Color / Fill (CMYK)
When to use this logo
This logo is to be used for athletics applications such as print ads, direct mail, posters, billboards, websites, etc. when full color is being used.
Black / Fill
When to use this logo
This logo is to be used for athletics black and white applications on a black background where color is not being used.
Black / Fill
When to use this logo
This logo is to be used for athletics black and white applications on a black background where color is not being used.